Reviews Analyzed
4
We Collect & Analyze Reviews
1st in Coffee
Experiences & Reviews
1st in Coffee is an online retailer focused on coffee equipment, consumables and related support services. Consumers commonly consult the store for espresso machines, accessories, shipping and after-sales help. When researching this retailer, shoppers should review product listings, shipping and return policies, and available customer-support channels to confirm fit for their needs.
Overview & Key Metrics
Positive Sentiment
50%
Latest Review
15d
Overall Rating
2.9
Our Analysis
🎯
Service quality
Multiple reviewers report rude or unhelpful staff during sales and support calls; one reviewer describes helpful, friendly staff.
Share of mentions
Weak
23%
💰
Value for money
Customers cite unexpected costs (asked to pay ~$45 return shipping) and an unresolved price-match interaction during a sales call.
Share of mentions
Weak
12%
⚡
User experience
A reviewer reports an unprocessed order number and calls the seller a scam; there is limited additional feedback on site or ordering UX.
Share of mentions
Mixed
6%
🔧
Product quality
Reports on product condition vary: one customer received a defective machine on arrival, another praised the coffee/product quality.
Share of mentions
Mixed
12%
📞
Communication
Several reviews describe abrupt or rude phone interactions with sales/support; one review highlights friendly, helpful staff and good shipping.
Share of mentions
Weak
23%
⭐
Overall experience
Overall impressions are mixed but lean negative: multiple reviewers report poor service and order handling, while one reports a positive purchase.
Share of mentions
Weak
23%
Our Independent Methodology
How we analyze customer reviews without bias
Data Collection
We analyze public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
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Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 4 verified reviews (November 2021 – October 2025).
Jura ENA Micro 5
"We recently purchased our Jura ENA Micro 5 machine from this company but it was defective on arrival. Contacted the customer care and that was another hell of experience I ever had. They were damn rude, not helpful and with bad attitude. To worsen the situation, I was asked to cater for the return shipping cost which was almost $45. I'm so upset coz I expect the company to take responsibility for sending a faulty machine. It's got nothing to do with me. I don't get it why they don't make it easy for their customers in similar situation like mine. This is not professional at all!!!
"
Jacl
Collected.reviews
Nov 12, 2021
Featured for: Defective product and returns complaint
i received this order number which was…
"i received this order number which was never pro..."
ridda zafar
Trustpilot
Oct 01, 2025
Featured for: Unprocessed order; alleges scamming
1st in Coffee, Worst in Customer Service
"My customer service experience with this company was the worst I’ve ever seen! When calling about Jura S8 pricing, I tried to convey to the sales rep..."
Max Bugos
Trustpilot
Oct 01, 2025
Featured for: Detailed customer-service and price issue
Great coffee and shipping was excellent
"very good and amazing copy test and This place is amazing. Very helpful, friend..."
Bd Blog
Trustpilot
Oct 01, 2025
Featured for: Positive staff, product and shipping
All Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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Showing all 4 reviews
All Customer Reviews
Sources: Trustpilot (3) · Collected.reviews (1) · Quotes shortened · As of: October 2025
r
ridda zafar
trustpilot.com
Oct 01, 2025
i received this order number which was…
i received this order number which was never pro...
M
Max Bugos
trustpilot.com
Oct 01, 2025
1st in Coffee, Worst in Customer Service
My customer service experience with this company was the worst I’ve ever seen! When calling about Jura S8 pricing, I tried to convey to the sales rep...
B
Bd Blog
trustpilot.com
Oct 01, 2025
Great coffee and shipping was excellent
very good and amazing copy test and This place is amazing. Very helpful, friend...
J
Jacl
Collected.reviews
Nov 12, 2021
Jura ENA Micro 5
We recently purchased our Jura ENA Micro 5 machine from this company but it was defective on arrival. Contacted the customer care and that was another hell of experience I ever had. They were damn rude, not helpful and with bad attitude. To worsen the situation, I was asked to cater for the return shipping cost which was almost $45. I'm so upset coz I expect the company to take responsibility for sending a faulty machine. It's got nothing to do with me. I don't get it why they don't make it easy for their customers in similar situation like mine. This is not professional at all!!!
Conclusion
Reviews show mixed outcomes for shoppers: several customers reported negative interactions with sales or support and problems with order processing or returns, while at least one customer reported a smooth delivery and satisfactory product. Before purchasing, verify the retailer’s written return and shipping-cost policies and confirm any price-match terms in writing. Inspect machines immediately on delivery and document defects with photos, then contact support using the retailer’s official channels. If customer-service responsiveness is important to you, consider reaching out with pre-sale questions to assess communication quality before committing.