Transparency
How we build our reviews
Our 5-step content creation process
We follow a systematic approach to ensure consistency and transparency across all our content.
1. Source identification
We collect reviews from established platforms like Trustpilot, Google Reviews, and direct customer feedback.
2. Quality filtering
Short, vague, or obviously fake reviews are excluded. We focus on detailed customer experiences.
3. Theme categorization
Reviews are organized by themes: pricing, delivery, customer service, and product quality.
4. Analysis and summarization
Common patterns and insights are identified and summarized without changing the original meaning.
5. Source verification
All sources are documented and made available for transparency.
Company influence policy
- ✗ Companies cannot request removal of negative reviews
- ✗ Companies cannot pay to improve their ratings or ranking
- ✗ Companies cannot edit or rewrite their analysis
AI and automation
We use AI tools to help identify patterns and summarize large volumes of reviews, but all content is reviewed and verified by our team.
AI never creates fake reviews or invents information - it only analyzes real customer feedback.