Reviews Analyzed
21
We Collect & Analyze Reviews
ADAY
Experiences & Reviews
ADAY is a contemporary apparel brand that sells minimalist, seasonless wardrobe pieces through a direct-to-consumer online store. The label offers tops, trousers and travel-focused essentials aimed at a streamlined capsule wardrobe. Customers in multiple countries order from the site and the brand manages international shipping and returns through its online channels.
Overview & Key Metrics
Positive Sentiment
67%
Latest Review
23d
Overall Rating
3.5
Our Analysis
🎯
Service quality
Reviewers report inconsistent shipping and returns: several praise helpful support reps, while many describe cancelled orders, delayed shipments and refund problems.
Share of mentions
Weak
17%
💰
Value for money
Many customers say the price feels high for the product received; resale difficulties and extra return or customs costs are recurring complaints.
Share of mentions
Weak
9%
⚡
User experience
Purchase and site issues appear: customers mention misleading estimated ship dates, unclear product photos, and confusing return steps or return-label requirements.
Share of mentions
Weak
7%
🔧
Product quality
Product feedback is split: numerous reviews praise fit, finish and travel-friendly fabrics; a notable subset cites synthetic feel, fit or construction problems.
Share of mentions
Mixed
25%
📞
Communication
Customer service gets both praise and criticism: some reviewers name helpful representatives, while others report intrusive marketing, lack of order updates or slow responses.
Share of mentions
Weak
16%
⭐
Overall experience
Overall impressions vary: a clear group of loyal, repeat buyers contrasts with customers who experienced product disappointments, returns friction or poor service.
Share of mentions
Mixed
26%
Our Independent Methodology
How we analyze customer reviews without bias
Data Collection
We analyze public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
100% Independent
Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (March 2022 – October 2025).
Customer Service Rocks
"Due to a size issue, I needed to return a pair of pants. I could not print a return label since I had moved to a different state and my printer was sl..."
Anna
Trustpilot
Oct 01, 2025
Featured for: positive customer-service and returns example
Not gonna be easy to get your money back
"Nice fabrics, great fit, but if you return ANYTHING---watch it closely. I returned over $700 in items in March 2022 and today after many emails ADAY i..."
Kim Kelley
Trustpilot
Oct 01, 2025
Featured for: delayed refund, illustrates service failures
Marketing trap
"I went through a phase where I ordered many items from ADAY, drawn in by their marketing promise of "these will be your most versatile clothes." Unfor..."
Fiona
Trustpilot
Oct 01, 2025
Featured for: product fit and marketing complaints
Go To Brand For A Seasonless Wardrobe
"I love ADAY's clothing, it's all the essential pieces I need in my life. They are so simple yet the details/craftsman..."
Shannon Andrews
Trustpilot
Oct 01, 2025
Featured for: positive product-quality and overall experience
All Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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Filter by Source
Showing all 21 reviews
All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: October 2025
T
Tevvin Adams
trustpilot.com
Oct 01, 2025
Worst customer support ever
I placed an order and after a month of it not shipping I emailed them for an upd...
S
Sucaad Article
trustpilot.com
Oct 01, 2025
I like to work company honestly i study…
I like to work company honestly i study accounting an...
A
Alex Thomson
trustpilot.com
Oct 01, 2025
I love my shirt but shipping was much longer than expected
I hesitated to buy something at that price point online, without being able to touch or try it on. My top arrived and I love it! It fits well and the...
F
Fiona
trustpilot.com
Oct 01, 2025
Marketing trap
I went through a phase where I ordered many items from ADAY, drawn in by their marketing promise of "these will be your most versatile clothes." Unfor...
A
Anna
trustpilot.com
Oct 01, 2025
Customer Service Rocks
Due to a size issue, I needed to return a pair of pants. I could not print a return label since I had moved to a different state and my printer was sl...
E
Elisabeth
trustpilot.com
Oct 01, 2025
I live in these pieces
I live in these pieces. The trousers are sharp looking and unbelievably comfortable for long days. I love thé tops which are grea...
M
Miri
trustpilot.com
Oct 01, 2025
untransparent with supply chain and very synthetic feel
I think this is a classic case of a brand that claims to be sustainable and does not live these values seriously. ‚fabric produced in italy.‘ The only...
J
JR
trustpilot.com
Oct 01, 2025
Nice brand, great support
I wear Aday every day now and it's comfortable, attractive, and easy. It's been expensive to be a customer and sometimes irritating to patronize when...
A
Amanda
trustpilot.com
Oct 01, 2025
I really love the clothes, but there's some things to know...
I really love the clothes, but the price point is a little high for the quality. The style of the shirts I bought are great and I love the fit. With w...
I
Isabella
trustpilot.com
Oct 01, 2025
Disappointing quality & rip-off returns
Really disappointed in the quality of the product. I asked for the everyday white shirt for Christmas, the material isn’t as premium as you’d expect f...
A
Anna Bortsova
trustpilot.com
Oct 01, 2025
Good quality
Good quality, lightweight clothes. I own a dress, trousers, a shirt and some tops. The high price point...
K
Kim Kelley
trustpilot.com
Oct 01, 2025
Not gonna be easy to get your money back
Nice fabrics, great fit, but if you return ANYTHING---watch it closely. I returned over $700 in items in March 2022 and today after many emails ADAY i...
c
customer
trustpilot.com
Oct 01, 2025
The shirt I purchased was not the…
The shirt I purchased was not the quality described or expected, ‘technical silk’ felt very thin / flimsy and the collar was wonky. They wanted to cha...
S
Susan Kay
trustpilot.com
Oct 01, 2025
AVOID
Please be aware that this brand ships from the US. While being promoted extensively in UK, it doesn't make this obvious. Returns are complicated and e...
N
Nicole
trustpilot.com
Oct 01, 2025
Disappointed
Despite all the positive experiences I read here: I am very disappointed with Aday's products. The blouse I ordered is made of nylon, the seams are...
L
Laura Fidler
trustpilot.com
Oct 01, 2025
Five star company
I’ve now ordered various items from Aday and absolutely love them. The dispatch time is amazing, if I order something on Monday morning, I sometimes r...
E
Esperanza
trustpilot.com
Oct 01, 2025
My new favorite
This has quickly turned into my favorite brand! I was unsure of how the fit would be but since I had never tried ADAY before but they...
M
Maie
trustpilot.com
Oct 01, 2025
Very happy
It was a real risk to order these clothes to Europe with the prohibitively expensive customs taxes and return postage. It took me two months before I...
S
Shannon Andrews
trustpilot.com
Oct 01, 2025
Go To Brand For A Seasonless Wardrobe
I love ADAY's clothing, it's all the essential pieces I need in my life. They are so simple yet the details/craftsman...
J
Joyce
trustpilot.com
Oct 01, 2025
Love their products
Love their products - I wear ADAY clothes on a daily basis because they're so c...
Conclusion
Reviews show consistent praise for ADAY's design intent and, for many customers, the fit and seasonless pieces. At the same time, multiple reviewers report problems with returns, shipping timelines and refunds, and some customers question fabric feel or construction on specific items. Communication is uneven: individual support agents are named positively, yet intrusive marketing and poor order updates appear in several complaints. Prospective buyers should weigh positive reports of fit and travel-friendly fabrics against recurring reports about return costs, shipping delays and mixed material quality when deciding to purchase.