Reviews show consistent praise for ADAY's design intent and, for many customers, the fit and seasonless pieces. At the same time, multiple reviewers report problems with returns, shipping timelines and refunds, and some customers question fabric feel or construction on specific items. Communication is uneven: individual support agents are named positively, yet intrusive marketing and poor order updates appear in several complaints. Prospective buyers should weigh positive reports of fit and travel-friendly fabrics against recurring reports about return costs, shipping delays and mixed material quality when deciding to purchase.
Examples from available reviews (Feb 2021 – Feb 2026).
Customer service helped arrange an easy return and impressed the reviewer.
“Miranda, in customer service, replied to my query with a well thought-out, personal reply.”
Reviewer experienced delayed refund requiring many emails before money returned.
“if you return ANYTHING---watch it closely.”
Items felt low quality and unsuitable, and marketing felt intrusive.
“these will be your most versatile clothes.”
ADAY provides essential, well-crafted pieces that are used frequently.
“ADAY pieces are in high rotation in my closet”
Reviewers report inconsistent shipping and returns: several praise helpful support reps, while many describe cancelled orders, delayed shipments and refund problems.
Many customers say the price feels high for the product received; resale difficulties and extra return or customs costs are recurring complaints.
Purchase and site issues appear: customers mention misleading estimated ship dates, unclear product photos, and confusing return steps or return-label requirements.
Product feedback is split: numerous reviews praise fit, finish and travel-friendly fabrics; a notable subset cites synthetic feel, fit or construction problems.
Customer service gets both praise and criticism: some reviewers name helpful representatives, while others report intrusive marketing, lack of order updates or slow responses.
Overall impressions vary: a clear group of loyal, repeat buyers contrasts with customers who experienced product disappointments, returns friction or poor service.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (21) · Collected.reviews (1) · Quotes shortened · As of: February 2026
Order was cancelled after a month without shipping.
“Worst customer service ever.”
Shirt fits and is comfortable but shipping took weeks with little communication.
“it arrived multiple weeks later.”
Items felt low quality and unsuitable, and marketing felt intrusive.
“these will be your most versatile clothes.”
Customer service helped arrange an easy return and impressed the reviewer.
“Miranda, in customer service, replied to my query with a well thought-out, personal reply.”
Clothes are comfortable, low-maintenance, and ideal for travel; shipping is easy.
“I live in these pieces.”
Garments felt synthetic, misleadingly labeled 'technical silk', and had poor wear quality.
“the naming ‘technical silk’ is very misleading > it's a fully synthetic blend”
Customer support consistently resolved issues and the reviewer appreciates reliable service.
“they've truly been just an email away”
Shirts fit well but fabric gathered after washing and online photos are deceptive.
“the front of the blouse got more of a gathered look along the snap lines.”
Material felt low quality for price and returns required high fees.
“you have to pay £20 to return on top of the postage costs!”
Clothes are good quality and lightweight but expensive.
“Good quality, lightweight clothes.”
Reviewer experienced delayed refund requiring many emails before money returned.
“if you return ANYTHING---watch it closely.”
Shirt felt flimsy and poorly made, and returning it was difficult.
“‘technical silk’ felt very thin / flimsy”
Dress arrived rumpled and returns were complicated and expensive.
“Returns are complicated and expensive.”
Blouse made with glued seams and wrong sizing; returns impossible.
“the blouse I ordered is made of nylon, the seams are glued”
Fast dispatch in UK, taxes included, and helpful customer service.
“The dispatch time is amazing”
Sizing help led to a great fit and frequent repeat wearing.
“This has quickly turned into my favorite brand!”
Clothes feel high quality, comfortable, and hold shape during activity.
“The clothes scream quality.”
ADAY provides essential, well-crafted pieces that are used frequently.
“ADAY pieces are in high rotation in my closet”
Wears ADAY daily because garments are comfortable, stylish, and versatile.
“I wear ADAY clothes on a daily basis”
I recently purchased some items from ADAY, and I must say that my experience was nothing short of exceptional. Their clothing line is made up of modern essentials and minimalist pieces - perfect for creating a versatile wardrobe that can carry you through multiple seasons.
One thing that stood out to me was their commitment to sustainability. They source innovative super fabrics, which not only feels amazing on your skin but are also environmentally friendly. It's refreshing to see a company put people and the planet first.
Their capsule wardrobes are truly impressive as well. I love the idea of outfit repeating, but with each piece being so well-made and unique, it never felt like my outfits were boring or predictable.
Overall, I highly recommend ADAY for anyone looking for quality clothing pieces that will stand the test of time while reducing their impact on the environment.
Pieces are comfortable, polished, and easy care for work-from-home.
“they are comfortable, polished and easy to care for.”
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarized without changing the content of reviews.
ADAY is a contemporary apparel brand that sells minimalist, seasonless wardrobe pieces through a direct-to-consumer online store. The label offers tops, trousers and travel-focused essentials aimed at a streamlined capsule wardrobe. Customers in multiple countries order from the site and the brand manages international shipping and returns through its online channels.