Happiest Baby
Experiences & Reviews
Happiest Baby is a consumer infant-care company founded by pediatrician Dr. Harvey Karp. The company is best known for the SNOO Smart Sleeper bassinet and publishes guidance and tools aimed at improving infant sleep. Consumers researching the brand typically look for product reliability, warranty and return terms, and customer-support responsiveness.
Overview & Key Metrics
Our Analysis
Service quality
Most reviews report poor or unresponsive service, describing denied phone support, lengthy email back-and-forth, and unresolved warranty or repair requests.
Value for money
Several reviewers describe unexpected costs or unclear rental/refund terms and subscription fees that reduced perceived value for the purchase or rental.
User experience
Some parents report improved infant sleep with the SNOO, but multiple users describe frequent shutdowns, resets, or that their baby would not be soothed.
Product quality
While one review praises design and safety features, several others report recurring malfunctions, clip/sensor failures, and concerns about durability.
Communication
Numerous reviews accuse the company of poor communication or insensitive conduct, including requests to return products in emotionally sensitive situations.
Overall experience
Recent review volume skews negative: isolated positive sleep reports exist, but most accounts cite service, safety, or value problems in purchasing or support.
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Data Collection
We analyze public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
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Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (September 2022 โ October 2025).
Happier Sleep for Everyone
"I recently purchased Happiest Baby's SNOO Smart Sleeper and I have to say, it has been a game changer for my little one's sleeping habits. Not only is it the safest baby bed on the market, but it also incorporates Dr. Harvey Karp's 5 S's (swaddle, side or stomach position, shush, swing and suck) approach to calming babies in order to promote healthy sleep patterns. The 5-second swaddle feature of the SNOO was particularly helpful as my baby always seemed to wiggle out of traditional swaddles. Additionally, the responsive rocking motion mimics that feeling of being held which allows for a seamless transition from me holding her to resting in her crib. Happiest Baby also offers a wealth of resources ranging from baby sleep advice all the way up to toddler tips. This allowed me to feel confident in developing healthy sleep routines not just during infancy but throughout early childhood. Overall, I highly recommend Happiest Baby's SNOO Smart Sleeper and their other products for new parents looking for safe and smart solutions for their little ones' sleep needs."
SNOO malfunctions, implying safety issues - advise against purchasing
"Iโm deeply disappointed with the SNOO Smart Sleeper Bassinet, which frequently shuts off unexpectedly during use, disrupting my infantโs sleep and pos..."
Terrible customer service.
"I was gifted a snoo, that while initially was working fine is no longer moving. I first emailed days ago. Every time I have requested a way to communi..."
Baby Company wants newly grieving mother to return bassinet.
"Baby crib company HAPPIEST BABY, does not care about its customers. They had sent a new mom a crib to do content to promote their business. Unfortunat..."
All Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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All Customer Reviews
Sources: Trustpilot (20) ยท Collected.reviews (1) ยท Quotes shortened ยท As of: October 2025
Snoo should not sell refurbished/usedโฆ
Snoo should not sell refurbished/used units if their product is not made to withstand multiple ba...
Terrible customer service.
I was gifted a snoo, that while initially was working fine is no longer moving. I first emailed days ago. Every time I have requested a way to communi...
SNOO malfunctions, implying safety issues - advise against purchasing
Iโm deeply disappointed with the SNOO Smart Sleeper Bassinet, which frequently shuts off unexpectedly during use, disrupting my infantโs sleep and pos...
Deceitful conduct, locking previously free basic functions behind subscription
Purchased a $2k snoo for reasons I wonโt get into here, just know that it was needed. After using it as intended with first child, have now found thos...
Not recommended based on return policy.
Iโve heard that the SNOO was very helpful with their childโs sleep from multiple people I know, so when I saw a sale going on where I could rent the S...
Harassed content creating who lost her baby
Just watched a video about a woman's who is also a content creator on youtube's, unexpected loss of her child and how happiest baby requested the bass...
Horrible company and horrible customerโฆ
Horrible company and ho...
Terrible company terrible service aโฆ
Terrible company terrible service a lady was given a bassinet for her baby the baby was a still born this company Harassed THIS POOR L...
0 stars
If I could, I wo...
Absolutely vile company
Absolutely vile company. Who sends a grieving mom who lost her baby a request to send back the basonette. Do n...
Do not buy anything and return your products if you can.
Seen a recent post on how they treat their customers, they deserve nothing but to be ba...
a mom lost her baby
a mom lost her baby, and all they wanted to say was that they...
They deserve 0 stars for being so cruelโฆ
They deserve 0 stars for being...
Really????
You emailed a grieving mom requesting her t...
They asked a grieving mother whoโs babyโฆ
They asked a grieving mother whoโs baby died to return the bassinet that they sent her, becaus...
Gross company.
Gross company. They wanted a grieving mother to return a bassinet? Real...
Baby Company wants newly grieving mother to return bassinet.
Baby crib company HAPPIEST BABY, does not care about its customers. They had sent a new mom a crib to do content to promote their business. Unfortunat...
HARASSING GRIEVING MOTHER
THEY ASKED A GRIEVING MOTHER WHOS BABY JUST DIED TO SEND BACK!!! THE BASSINET. DO ,not!!!! BU...
asked a grieving mother to return theโฆ
asked a grieving mother to return the bassinet...
Greedy scammers
After spending $1,500 on a bassinet, I was shocked to discover that it requires a $20 monthly subscription to function properlyโsomething that isnโt m...
Conclusion
Reviews in this set show two distinct signals. A small number of parents (for example review 9108) report meaningful sleep improvements and praise product features and company resources. However, most recent reviews describe recurring problems: product malfunctions or clip/sensor shutdowns (see tp_6824d72c79109945239d53e4), poor or slow customer support responses (see tp_68600768e4b8c86d7eb6b6e6), and disputes over rental/refund or subscription terms. Several reviews also allege insensitive communication in a specific high-profile customer case; these complaints are repeated across multiple entries. If youโre considering Happiest Baby, review warranty, rental/return terms, and subscription requirements carefully and weigh occasional positive sleep outcomes against the frequency of service and reliability complaints reported here.