Reviews Analyzed
21
We Collect & Analyze Reviews
Zaful
Experiences & Reviews
Zaful is an online fashion retailer selling apparel, swimwear and accessories through a direct-to-consumer website. It markets trendy, low-cost clothing internationally and often uses promotional discounts and site pop-ups to attract shoppers.
Overview & Key Metrics
Positive Sentiment
10%
Latest Review
18d
Overall Rating
1.4
Our Analysis
🎯
Service quality
Many reviews report long shipping, missing or cancelled orders, and repeated problems obtaining refunds or returns; a few customers report prompt shipments.
Share of mentions
Weak
23%
💰
Value for money
Users note low advertised prices but frequent issues: items that feel cheap, don’t match photos, unexpected charges or cancelled discounts reducing perceived value.
Share of mentions
Weak
8%
⚡
User experience
Complaints include confusing pop-ups and checkout issues, missing receipts, unclear stock status, and sizing uncertainty when ordering online.
Share of mentions
Weak
6%
🔧
Product quality
Multiple reviewers report poor fabric, faded or see-through items, and products that differ from photos; some buyers still report acceptable swimwear material.
Share of mentions
Weak
13%
📞
Communication
Most reviewers describe unresponsive or automated customer support, slow ticket replies, and inconsistent or canned responses from the company.
Share of mentions
Weak
23%
⭐
Overall experience
Overall impressions in these reviews are predominantly negative, citing delivery, refund and service failures; a minority describe satisfactory orders and refunds.
Share of mentions
Weak
27%
Our Independent Methodology
How we analyze customer reviews without bias
Data Collection
We analyze public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
100% Independent
Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (November 2021 – October 2025).
I ordered bikinis from Zaful a few…
"I ordered bikinis from Zaful a few times. I really like them and the material is good. Bit hard to guess between sizes, but Zaful gave me a full refun..."
Giulia Locoselli
Trustpilot
Oct 01, 2025
Featured for: positive refund and material
STAY AWAY from this website
"STAY AWAY from this website. It’s a scam. A pop-up appeared offering huge discounts, so I clicked on it and selected some clothes. When I made the pay..."
Fiona
Trustpilot
Oct 01, 2025
Featured for: payment overcharge / fraud claim
Bait-and-switch on their deals by not completely fulfilling your orders and removing scale discounts (also lie about why they don't fulfil the order)
"Posting this for awareness as I was curious about Zaful experiences when making my first purchase with them. I placed an oder yesterday and received a..."
Jason
Trustpilot
Oct 01, 2025
Featured for: order cancelled, deals removed
Don't buy from Zaful
"Don't buy from Zaful. The whole thing is a scam. The delivery time scale is awful. Way over a month when the website states 6-12 business days. The qu..."
Becky Ryan
Trustpilot
Oct 01, 2025
Featured for: delivery left, stolen; poor support
All Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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Showing all 21 reviews
All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: October 2025
M
Martin
trustpilot.com
Oct 01, 2025
Cheap looks, but tough to return
Zaful has low prices and trendy picks-but returning them is a pain. Delivery can take for...
S
Saalim Carter
trustpilot.com
Oct 01, 2025
Product was dingy
Product was dingy, faded in-color, and seemed third-hand. It took them 6 weeks to send it. Cust...
T
Tsvetana Ignatova
trustpilot.com
Oct 01, 2025
This is a scam
This is a scam. Do not order. I ordered 2 sets of swimwear and when I received them they did not fit. I tried to return however they wouldn’t give me...
S
Sandy Cavaco
trustpilot.com
Oct 01, 2025
Zaful is the worst company I have ever…
Zaful is the worst company I have ever interacted with. I just made $200 purchase and it never arrived! Then I...
F
Fiona
trustpilot.com
Oct 01, 2025
STAY AWAY from this website
STAY AWAY from this website. It’s a scam. A pop-up appeared offering huge discounts, so I clicked on it and selected some clothes. When I made the pay...
G
Giulia Locoselli
trustpilot.com
Oct 01, 2025
I ordered bikinis from Zaful a few…
I ordered bikinis from Zaful a few times. I really like them and the material is good. Bit hard to guess between sizes, but Zaful gave me a full refun...
t
the derminator
trustpilot.com
Oct 01, 2025
When ordered I payed the money and then…
When ordered I payed the money and then when checked email no receipt...
N
Nikita
trustpilot.com
Oct 01, 2025
Scam scam scam
I copped some stuff off Zaful, and they straight up played me. My order? Never showed. Then they went and charged me over 10 times what I was supposed...
A
Avery Tiller
trustpilot.com
Oct 01, 2025
They got me
They got me. First two orders were small. Shipping was long and the items were cheap but I ordered shin taking time to...
R
Richard Rundle
trustpilot.com
Oct 01, 2025
This is the worst company I’ve ever…
This is the worst company I’ve ever dealt with, avoid at all cost. It’s a scam, the quality is so poor and doesn’t look anything like the photos. They...
J
Jason
trustpilot.com
Oct 01, 2025
Bait-and-switch on their deals by not completely fulfilling your orders and removing scale discounts (also lie about why they don't fulfil the order)
Posting this for awareness as I was curious about Zaful experiences when making my first purchase with them. I placed an oder yesterday and received a...
T
Trev Keeling
trustpilot.com
Oct 01, 2025
Doh!
It's very interesting that this group of internet retailers all seem to have the same reply when contact about a complaint re quality of merchandise t...
K
Kim Schmitz
trustpilot.com
Oct 01, 2025
If I could, I would give 0 stars
If I could, I would give 0 stars. Under EVERY item is written in big letters, 14 days right of return. When I wanted to return a few items, it simply...
T
T.Berfin E.
trustpilot.com
Oct 01, 2025
I bought 2 bikinis but I did not…
I bought 2 bikinis but I did not receive the items. I couldnt even contact costumer service even thoug...
A
Andreas Thim
trustpilot.com
Oct 01, 2025
As close as a scam you can come
As close as a s...
S
Sandy Henderson
trustpilot.com
Oct 01, 2025
WOULDNT USE OR RECCOMMEND
Looks like all the reviews are true. Ordered a package which was actually shipping fairly quickly. The issue is the 3rd party delivery company left th...
b
billy webster
trustpilot.com
Oct 01, 2025
ZAFUL is a scam
Never received such poor service from a so called company, I have made 2 orders with this company, the first one I ordered some trainers which took fo...
A
Annalisa
trustpilot.com
Oct 01, 2025
No refund
This company is the worst ever! Don’t buy from them. Without mentioning anywhere not even in the policy the ref...
R
Ruby MacDonald
trustpilot.com
Oct 01, 2025
Wish I could give ZERO STARS!!
Wish I could give ZERO STARS!! This company is a shambles! They wouldn't know their heads from their ar*eh*les! Ordered a few bikinis, ordered 2 of th...
B
Becky Ryan
trustpilot.com
Oct 01, 2025
Don't buy from Zaful
Don't buy from Zaful. The whole thing is a scam. The delivery time scale is awful. Way over a month when the website states 6-12 business days. The qu...
Conclusion
Across these reviews, common consumer issues are delayed or missing shipments, difficulty obtaining refunds, and largely automated or unresponsive customer support. Product complaints frequently mention poor material, items differing from photos, and sizing uncertainty. A minority of reviewers report straightforward refunds and acceptable swimwear quality. If considering Zaful, check payment protection options, read return and sale-item policies carefully, and prefer purchase methods with buyer protection (for example, credit card or PayPal).