Creating a standout car detailing logo will keep you ahead of your competition.
Many car washes focus on providing excellent service and less on polishing their brand. People believe that a good product or service markets itself. That is only partly true. A good product needs branding to attract customers in the first place.
It is a little ironic when you think of it. Mainly detailing involves working on a car's appearance. So, a detailing car wash is responsible for showing that it can take care of its appearance.
Creating an effective logo design is thus of utmost importance. The perfect detailing car wash logo design will appeal to customers on an aesthetic level, convey the brand's values, and also solidify the brand's presence.
How do you create your detailing car logo? If you have enough funds, it may be best to acquire the services of a professional. Is that what you are looking for? Read customer reviews of graphic design agencies on sites like Collected.Reviews. However, if you have a creative flair and some knowledge of graphic design, then you might want to give it a shot yourself.
Here are some tips to help you create the perfect logo.
1. Check out the logos of the industry leaders
One of the most effective ways of coming up with car detailing logo ideas is to study the work of the best guys in the automobile industry. If you are starting and do not have adequate funds to afford the services of a professional graphic designer or agency, then you might suffer a shortage of ideas.
However, you can browse online reviews about car services and check out logo samples of the big rides in the industry. If they have existed for that long, then it means that they have a solid brand presence — and logos. You will develop something unique if you study samples of modern car detailing logos. Or, at the very least, you will know what designs stick longer in the minds of customers.
2. Clarity is the watchword
Amateurish designs are often fancy and excessively so. While logos should be aesthetically appealing, please don't overdo it. Think of famous car brands. How do their logos look? One of the reasons it is best to go for a simple design is that you may need to print your logo in different mediums or sizes.
If it's too intricate, the logo will lose the details, especially if you are going for the print medium. So, opt for simple fonts instead of ornate fonts. Check out the minimalist logo of automobile stores like Alloyworks.
Also, opt for simple elements in your logo. The typical car detailing logo design seems to be a car, but as previously stated, such a complicated logo often proves to be an ineffective choice when presented in print. For instance, you can use elements like a car wheel or a vacuum for car detailing. This will convey the message about the services you offer.
3. Image Resolution
Besides making sure not to cluster your logo with details, its clarity will also benefit if you set it to a high resolution. For starters, keep your logos above 300 dpi. If you want to print the logo on a business card or flier, save it in the CMYK color mode or RGB mode for use on the web.
4. Get your colors right
Picking the right colors can enhance your logo. Taking note of Tip No. 2, you should go for simplicity, even with colors. It's classy to use a single color or to add little touches of a contrasting color. If you are a new car wash and want to cut costs, you will find this tip very helpful. The more colorful a logo, the more it costs to print.
Here is a fun fact about colors: colors usually evoke certain emotions. Red, for instance, is the color of love. Green is for agriculture. For car detailing, blue is the perfect color. It depicts water, and by extension, cleanliness. A blue logo will give your brand an air of purity.