Reviews Analyzed
21
We Collect & Analyze Reviews
Apricoat
Experiences & Reviews
Apricoat is an outerwear brand that sells jackets and related apparel direct to consumers, primarily through online channels. When researching Apricoat, shoppers typically evaluate product fit and materials, estimated shipping times, return policies, and customer-support responsiveness. Checking payment protection, shipping terms and live tracking before purchase can help manage fulfillment risk.
Overview & Key Metrics
Positive Sentiment
38%
Latest Review
26d
Overall Rating
2.6
Our Analysis
🎯
Service quality
Many reviewers report missed or extremely delayed deliveries and orders that were never fulfilled; a minority describe timely delivery and smooth order processing.
Share of mentions
Weak
27%
💰
Value for money
Some customers praise reasonable pricing and perceived value for the jacket; others report lost payments, unexpected fees, or paying for items they never received.
Share of mentions
Weak
14%
⚡
User experience
Few reviews mention website or ordering UX; one praises easy navigation and a smooth checkout, another notes website downtime or tracking issues.
Share of mentions
Mixed
3%
🔧
Product quality
Customers who received products commonly describe good build quality, many pockets, comfortable fit, lightweight warmth, and durable construction.
Share of mentions
Strong
10%
📞
Communication
Multiple reviewers describe unresponsive customer support, unanswered emails, busy phone lines, or incomplete return instructions when contacting the company.
Share of mentions
Weak
17%
⭐
Overall experience
Reviewers are polarized: satisfied buyers praise fit and quality, while a substantial group report poor fulfillment and lack of company responses.
Share of mentions
Weak
30%
Our Independent Methodology
How we analyze customer reviews without bias
Data Collection
We analyze public reviews from verified platforms like Google, Trustpilot, and Facebook.
AI Analysis
Our AI detects patterns in genuine customer experiences without modifying content.
100% Independent
Zero company influence. No payments, no bias — just real customer voices.
Always Current
Updated regularly with the latest reviews and customer feedback.
Featured Customer Experiences
Representative examples from 21 verified reviews (June 2022 – October 2025).
Fantastci
"Easy to use and navigate site, order process very..."
Michael
Trustpilot
Oct 01, 2025
Featured for: Positive UX and smooth ordering
Exaxtly as promised - which is rare in today's world.
"I got my Apricoat jacket through crowdfunding, which has been risky, but it was delivered on time and lives up to its promise. Lots of pockets. Light...."
Michael W.
Trustpilot
Oct 01, 2025
Featured for: On-time delivery; praises product and price
No delivery, No info - Probably a SCAM
"I ordered a jacket on 13 September 25, but I haven't received anything yet. Despite sending numerous emails to their support cen..."
Fabio
Trustpilot
Oct 01, 2025
Featured for: No delivery and no support response
missing order!!!
"I ordered my package more than a month ago and it hasn’t arrived. I’ve sent out multiple emails to Apricoat and no one has gotten back to me. I’ve tri..."
Karen Paradela
Trustpilot
Oct 01, 2025
Featured for: Shipping label created; package never sent
All Reviews
Filtered, experience-based customer reviews from public sources; vague and duplicate submissions removed.
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Showing all 21 reviews
All Customer Reviews
Sources: Trustpilot (20) · Collected.reviews (1) · Quotes shortened · As of: October 2025
F
Fabio
trustpilot.com
Oct 01, 2025
No delivery, No info - Probably a SCAM
I ordered a jacket on 13 September 25, but I haven't received anything yet. Despite sending numerous emails to their support cen...
T
Timoty OPERMAN
trustpilot.com
Oct 01, 2025
It's been two weeks and the contact…
It's been two weeks and the contact d...
M
Michael
trustpilot.com
Oct 01, 2025
Fantastci
Easy to use and navigate site, order process very...
M
Michael W.
trustpilot.com
Oct 01, 2025
Exaxtly as promised - which is rare in today's world.
I got my Apricoat jacket through crowdfunding, which has been risky, but it was delivered on time and lives up to its promise. Lots of pockets. Light....
J
James Najarian
trustpilot.com
Oct 01, 2025
I emailed customer service twice…
I emailed customer service twice regarding my order with order number described!! I RECEIVED NO RESPONSE!! I w...
C
Christine
trustpilot.com
Oct 01, 2025
Beware of this company
Ordered coat. Never received. After confirmation email, no communication from company despite multiple emails....
H
Heather Bankston
trustpilot.com
Oct 01, 2025
I didn’t receive my order even though I…
I didn’t receive my order even...
C
Chris
trustpilot.com
Oct 01, 2025
Support Communication
The item I ordered was too big. I contacted Support via em...
D
Donald B
trustpilot.com
Oct 01, 2025
Delivery was very quick
Delivery was very quick; jacket fits gr...
P
Paul, Bristol
trustpilot.com
Oct 01, 2025
3 coats and counting
Since I first did a Kickstarter with Apricoat I have loved their coat...
K
Kit
trustpilot.com
Oct 01, 2025
I received my order quickly
I received my order quickly. However, I am not going to wear a down j...
E
Erikson Soriano
trustpilot.com
Oct 01, 2025
Still not received my order tant I…
Still not received my order tant I purchase 2 month ago. The website said custom fees are included, wrong! I had to pay but still no deliv...
G
GoldenRetriever
trustpilot.com
Oct 01, 2025
Don't trust them, they take your money and send nothing.
I made an order for a backpack on their website. The backpack never arrived. They never replied to any of the emails. After some time they had their w...
S
Shari Curtright
trustpilot.com
Oct 01, 2025
The Coat is high quality
The Coat is high quality, priced very rea...
H
Helen Leski
trustpilot.com
Oct 01, 2025
The jacket I purchased didn’t fit as I…
The jacket I purchased didn’t fit as I liked so I contacted the company 3 times via their website to return it. They responded...
T
Timothy Eaton
trustpilot.com
Oct 01, 2025
My jacket arrived today
My jacket arrived today. Fit is great and I am loo...
R
Richard D. Ward
trustpilot.com
Oct 01, 2025
No communication from company after…
No communication from company after order confirmation. Tracking number does not work. Was really...
C
C.G. Niebank
trustpilot.com
Oct 01, 2025
Ordered something YEARS ago
Ordered something YEARS ago and still haven’t received it. I pestered them during the first six months and got several email respons...
T
Teri Kong
trustpilot.com
Oct 01, 2025
What is happening?
I ordered a total if 3 jackets and it says it was delivered and I bought the protection thing and I still don’t have it! I emailed twice and tried cal...
K
Karen Paradela
trustpilot.com
Oct 01, 2025
missing order!!!
I ordered my package more than a month ago and it hasn’t arrived. I’ve sent out multiple emails to Apricoat and no one has gotten back to me. I’ve tri...
Conclusion
Reviewers who received Apricoat items most often highlight good product quality—many pockets, comfortable fit and lightweight warmth—and reasonable pricing. However, a large portion of recent reviews report fulfillment failures (missing deliveries), unresponsive customer support, and issues with tracking or customs fees. If considering a purchase, verify shipping timelines, available tracking, and payment protection options; keep records of order confirmations and communications. For buyers prioritizing product build and features, positive reports exist, but weigh those against the documented fulfillment and communication concerns before deciding.