Many reviewers point to strong product quality, frequent discounts, and a smooth online buying process. Several customers praise the site and app for clear navigation, useful filters, and fast checkout. Another group reports missing deliveries, refused refunds, and damaged or counterfeit items. Ratings split between very satisfied shoppers and reports of serious problems.
Examples from available reviews (Nov 2021 – Feb 2026).
Reviewer praises company discounts and product quality highly.
“I love their discounts and the qaulity and appearence of their jewlery.”
Reviewer finds the website easy to navigate with good options.
“Easy to navigate website.”
Reviewer reports tracking shows delivery but they received nothing.
“Order says it was delivered, but I never received anything.”
Reviewer says received fake, misshapen jewelry and was refused a refund.
“The fake pieces look nothing like they claim”
Several reviewers describe customer service as quick and helpful. Other reviews say orders were not fulfilled, refund requests were denied, and delivery issues were left unresolved. These problems show up most often in the lowest-rated reviews.
Reviewers often mention low prices, promotions such as buy-one-get-one offers, and lifetime warranties. A smaller number note discoloration or fading. Warranty coverage and promotions are common reasons customers call the purchase a good value.
Customers regularly praise the site and app for easy navigation, good filters, and a simple checkout. Many mention buying again and planning to return. Some note certain colors are sometimes unavailable, but this comes up less often than usability praise.
Many reviews compliment the look and perceived quality, using words like "beautiful" and "good quality." Some low-rated reviews report broken items, misshapen or counterfeit-looking pieces, and items that lose color. Defect reports and authenticity concerns cluster in negative reviews.
Positive reviews mention fast, efficient replies from customer service. Negative reviews describe missing shipping updates, orders cancelled without notice, and trouble getting refunds. A few isolated reports raise possible payment-data security concerns.
Most high-rated reviews focus on quality, price, and how easy it is to buy. A noticeable set of low-rated reviews describes non-delivery, refused refunds, and defective or misleading items. Reviews show a polarized experience between happy customers and serious complaint cases.
For each review, the core experience based on original source reviews.
Sources: Trustpilot (60) · bbb.org (10) · Collected.reviews (1) · Quotes shortened · As of: February 2026
Reviewer reports a canceled order, poor support, and missing delivery.
“No sign of the ring”
Reviewer says returns were difficult and their card numbers were compromised.
“Phone got hacked, got card numbers”
Reviewer received a broken watch and couldn't get it replaced without video.
“it was broken the minute hand moves when you turn the watch.”
Reviewer says received fake, misshapen jewelry and was refused a refund.
“The fake pieces look nothing like they claim”
Reviewer paid and still has not received order, refund request denied.
“have not received my order”
Reviewer experienced great service from the company.
“Great service”
Reviewer loves the product and had a positive experience.
“good grate love it”
Reviewer had a great overall experience with the company.
“Great experience”
Reviewer found shopping easy on the site.
“Easy shopping”
Reviewer reports good product quality.
“good quality”
Ordering from the site was easy for the reviewer.
“Easy to order”
Reviewer wrote an unclear comment about wanting and getting it.
“I want no to I get it”
Filters and checkout made finding items fast and easy.
“I was able to find exactly what I needed so fast due to the filters”
Reviewer felt overwhelmingly positive about their experience.
“Awesome i feel only one word describes everything”
Reviewer praises the product's quality and bling.
“GOOD QUALITY BLING!”
Products were great and checkout was very easy.
“Has great products and it was very easy to check out.”
Reviewer experienced missing orders and confusion with order records.
“I recently ( Aug2 ) placed 2 separate orders and only received 1.”
Site was easy to use and prices were affordable.
“Easy to use and affordable prices”
Order never arrived and customer service was unhelpful about refund.
“Communication is very terrible and unreliable.”
Product is very stylish and site navigation was easy.
“Product is very stylish, easy to move through the site”
Reviewer is happy; purchased items look lovely.
“They look lovely and I can't wait to have them”
Reviewer praises product quality and considers them the best.
“Easy, quality, the best in the biz”
The ordering app was simple and easy to use.
“I find that the app for ordering was simplistic and not complicated”
Reviewer liked the app and found online ordering easy.
“Great app, easy to use for online orders.”
Reviewer appreciated the store's great product selection.
“Great selection”
Reviewer reports mixed quality: some items fade, some remain good.
“it starts to loose color”
Reviewer believes the store is a scam and received no updates on order.
“Its all a scam”
Reviewer reports tracking shows delivery but they received nothing.
“Order says it was delivered, but I never received anything.”
Reviewer accuses the company of scamming and refusing full refunds.
“they wont refund the whole amount”
Reviewer says watch broke and company failed to follow up after asking for $10 shipping.
“they offered me a new watch if I paid a $10 shipping fee.”
I purchased a pendant from this company but I received something far away from what they promised. It shows signs of wear even though it's brand new. Turns out they shipped me a useless piece of metal that wasn't even close to what was advertised... The company representative has been emailing me back but he's rude and uncooperative. I should've read the reviews before making the purchase, maybe I would've saved myself the hassle of dealing with uncooperative staff. I want my money back! I'm going to demand a full refund for this pendant and file a complaint with the Better Business Bureau.
This page combines submitted experiences with public reviews from platforms such as Google, Trustpilot, etc. Recurring points are summarized without changing the content of reviews.
Helloice is an online fashion jewelry retailer selling necklaces, bracelets, rings, earrings, and watches. It runs an e-commerce site with a mobile-friendly experience and an ordering app. Product pages usually show photos, size information, and pricing for each item. Customers order online and pay through secure checkout using standard payment methods.